Why capable solo-founders still get stuck
If you’re a solo-founder, being stuck rarely looks like doing nothing. It looks like thinking. Reworking. Tweaking. Preparing. You’re active. You care. You’re capable. And yet—nothing really moves. This is the kind of stuck most people don’t talk about, because from the outside it looks like progress. Capable solo-founders don’t get stuck because they lack discipline, motivation, or ideas. They get stuck because they’re too close to their own thinking . When you’re building alone, there’s no natural separation between roles. You’re the strategist, the executor, the critic, the decision-maker—all at once. Every decision gets argued internally. Every option feels plausible. Every path feels risky and reasonable. So instead of clarity, you get noise. The problem isn’t information Most of the founders I speak with already “know what to do.” They’ve consumed the content. They’ve tried things. Some of those things even worked. What they’re missing isn’t knowledge—it’s distance . Distance fr...